Landing pages are essential in digital marketing and advertising campaigns because they generate traffic, leads, and conversions. There are numerous options for creating a landing page, but if you’ve chosen ConvertKit for your email marketing campaign, you can do so in 5 to 10 minutes.
In this article, I’ll look at the ConvertKit landing page builder and show you how to make one for yourself, as well as how to drive visitors to your business whether you have a website or not.
What is a landing page?
A landing page is a standalone web page that is designed to increase conversions. It is typically the first page a user sees when they click on an ad or a search engine result. The goal of a landing page is to get the user to take a specific action, such as filling out a form, making a purchase, or subscribing to a newsletter.
Creating a successful landing page can be a challenge, but it is well worth the effort.
There are a few key elements that all successful landing pages share. First, they have a unique and compelling headline. Second, they have a form or call-to-action that is above the fold, meaning it is visible without scrolling. Third, they have a clear and concise message that tells the user what they will get by taking the desired action.
Landing pages are one of the most effective ways to increase engagement and profits.
How to set up a ConvertKit landing page?
This guide will explain to you how straightforward it is to create landing pages with ConvertKit, which is dedicated to making online marketing simple.
The good news is that you don’t need a website or a blog. You can host a landing page with ConvertKit.
If you don’t already have an account, sign up for a free ConvertKit account first.
ConvertKit will provide you with a login dashboard after you log into your account, as shown in the image below.
Go to the landing pages and forms tab on the top left side of your screen, and then click the create new button to start from scratch.
There are two options: forms and landing pages. Click on the landing page. Now you can see that ConvertKit has already created a number of templates in various categories for its users, from which you can select your preferred design and structure.
However, the specific design of your page will rely on your goals and your business.
You must determine what kind of offer you are going to make before creating a landing page.
Don’t get too caught up in the images, colors, and font styles because they can all be customized to match your branding.
ConvertKit’s direct integration with Unsplash allows you to select from a wide range of captivating images for your page.
You can also change the forms and add more fields if you want.
When you’ve finished creating the landing page, click preview to see how it will look when you publish it.
Now that your page is ready for publication, don’t forget to click the save and publish button.
Finally, you’ve created a free landing page with ConvertKit that allows people to join your email list.
You can choose the incentive subscribers will receive after submitting the landing page form in the settings window. You can also show a success message to your visitors when they subscribe to it.
The settings section offers more features that you can add to your page according to your needs.
With Convertkit, you can also create a thank you page, and you can redirect your audience to it once they subscribe.
Go ahead and share your landing page with your audience, and share the link anywhere you want, including social media platforms.
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Landing Pages: What Makes Them Great?
Let’s explore some of the best landing page practices that increase conversions.
A compelling heading that contains your main keyword
One of the most important aspects of the landing page is the heading. The first impression made on visitors catches their attention. Make sure your headlines are clear, relevant, and empathetic. Don’t forget to A/B test your headlines. Your title and copy should work together to keep visitors on your page for as long as possible.
A description of what the offer is
You should have some offers ready to present to your audience. Your landing page should also clearly state the offer your company intends to use.
You ought to make sure it is convincing enough to make your visitors want to provide their contact information, while also being relevant to what your company does.
A picture or illustration that demonstrates the offer
Landing page images are indeed useful for communicating your ideas and for increasing the appeal of your page. A well-chosen visual can also boost conversions, entice users, and help them to take the next step in the buying process.
It is not a bad idea to purchase some from a high-quality stock photo provider if you don’t have many options with the photographs you already have. Websites like Unsplash provide their photographs for free, so you don’t have to spend a fortune to utilize them.
A conversion form or CTA button
A CTA (Call to action) is the most efficient way to boost conversions. If your page has a lot of text or images, you can add more than one call to action button. Take care not to overload them. Also, Make them visible by using action-oriented text in a bright color.
The style and layout of your form have a direct impact on whether or not website visitors convert to the offer. Your form should only include the most important information. As a result, it’s critical to create a simple form that’s both easy to use and visually appealing.
Keep information requests simple; otherwise, users will feel overwhelmed or as if you are invading their data.
Page loading speed
If your landing page takes too long to load, your conversion rate will suffer. Maintain a lightning-fast landing page in order to compete with your competitors. There is no need to worry, optimizing a single webpage is very simple.
Testimonials from satisfied customers
Consider adding client logos, reviews, or testimonials to establish trust. Users are much more likely to take action when they see social proof.
Building trust with your audience is a great way to grow your business.
Video integration
You can pique your users’ interest by including video content. because there has been an increase in demand for video content. Use a video to demonstrate your product or service so that visitors become customers.
